MENA the Promising Market

The MENA region (Middle East and North Africa) is rapidly becoming a promising market for digital and physical product demand. The region has a rapidly growing population, a high level of disposable income, and a strong appetite for new technologies and innovative products. In recent years, several countries in the MENA region have made significant strides in developing their digital infrastructure, creating a favorable environment for businesses to thrive.

One example of this trend is Saudi Arabia, which has recently launched a major economic transformation program aimed at diversifying its economy and reducing its reliance on oil exports. This program has led to significant investment in the country’s digital infrastructure, creating new opportunities for businesses to enter the market. According to recent reports, the Saudi e-commerce market is projected to reach a value of $7.05 billion by 2023, up from $3.8 billion in 2018.

Another country that has shown significant potential as a market for digital and physical products is Qatar. The country has a high level of disposable income, a young and tech-savvy population, and a strong interest in new technologies. According to a recent report by McKinsey & Company, Qatar’s digital economy could be worth as much as $20 billion by 2025, driven by strong demand for e-commerce, digital payments, and other digital services.

Israel is another MENA country that has demonstrated a strong appetite for new technologies and digital products. The country has a thriving start-up scene, with a large number of companies focused on developing innovative new products and services. According to a recent report by Startup Genome, Tel Aviv, Israel’s largest tech hub, was ranked as the fifth-best city for start-ups in the world in 2020. Israel has also become a hub for the development of cutting-edge technologies, such as artificial intelligence and cybersecurity, which are in high demand in the global market.

North Africa the Core of Outsourcing

Morocco has become a popular outsourcing destination due to its skilled workforce, competitive labor costs, and strategic location. The country has a thriving outsourcing industry that includes services such as IT, business process outsourcing, and call centers. Major companies such as Capgemini, Atos, and Dell have established operations in Morocco, while the government has implemented policies to attract further investment and boost the sector’s growth.

Overall, the MENA region presents a promising opportunity for businesses looking to expand their reach in new markets. With its growing population, increasing digital infrastructure, and strong appetite for new technologies, the region is poised to become a major player in the global market. By tapping into the potential of countries like Saudi Arabia, Qatar, and Israel, businesses can position themselves for long-term success in this dynamic and rapidly evolving region.